What kinds of searches does Jay Street build campaigns around?
Nearby dining, private dining, tasting menus, hotel bars, catering, group dinners, and other searches where the guest is close to choosing.
Services / Search & Maps Advertising
Search and Maps ads should produce website reservations and visits.
People already looking for a table, a room, or a private dining room should land on your restaurant, not a marketplace. Dining-room ads get credit for website reservations, calls, directions, and confirmed visits. Event ads only get credit when someone sends an inquiry.
Foot traffic campaigns and private-event campaigns stay on different scoreboards
Search and Maps are not a traffic channel. They are how nearby guests choose. Campaigns are shaped around website reservations, calls, directions, confirmed visits, sent event inquiries, catering demand, and bookings on the property's own site.
Google is still the core demand source for most operators. Apple Maps ads have been live since August 2026 and belong in the same system once the free listing is complete. ChatGPT ads stay a small tracked test, not a budget shift.
Search terms are read every week so spend moves toward queries that produce those outcomes and away from terms that only create noise. For restaurants, we do not buy the name. Hotels do, because travel sites bid on it, and that spend sits on its own line.
Hire this when you want that scoreboard and you own the ad account. Skip it if you want someone to "just spend the budget," or if the real bottleneck is press.
How is performance measured?
Dining-room ads get credit for website reservations, calls, directions, and confirmed visits. Event ads only get credit for a sent inquiry. Hotel work also tracks bookings on the property's own site. How many people saw an ad is an input, not the result.
Do Search and Maps ads include Apple Maps and ChatGPT ads?
Apple Maps ads have been live in the United States and Canada since August 2026. Claim and complete the free listing first. ChatGPT ads stay a small tracked test tied to reservations, not a budget shift. Neither one replaces Search and Maps.