Start with the business
Menus, rooms, private events, seasonality, location, margin, and operational capacity shape the marketing plan before spend scales.
About
Built for hospitality teams that need marketing to show its work.
Jay Street Media helps restaurants, hotels, and hospitality groups turn discovery into reservations, private events, room inquiries, calls, directions, visits, and measurable revenue.
Standard
Useful marketing, not decorative marketing.
Hospitality operators do not need another report that explains impressions. They need a partner who can connect the work to actual business outcomes: tables filled, calls answered, rooms booked, event inquiries captured, and budget moved away from waste.
Jay Street is built around that standard. The work combines Google Search and Maps advertising, Google Business Profile upkeep, paid social, conversion tracking, and monthly reporting into one operating system for demand.
Founder
Led by Jarod Farchione.
Jarod spent more than six years at Google, almost all of it in advertising. He started on the small business side, working directly with thousands of owners across the United States on their search and local campaigns. He then joined the lean, dedicated team serving Apple, one of Google's largest advertisers, helping run programs across YouTube, Search, and Shopping measured in the hundreds of millions of dollars a year, including work that drove traffic into Apple's physical stores. His final chapters at Google centered on SEO and Google Maps business profile work, the exact surfaces where restaurants live or die.
Somewhere between the world's biggest advertiser and the neighborhood owner, he noticed the gap. People with his training were serving massive brands, while the owners who pour their heart into a dining room, the people who are the stitching of a community's fabric, had no access to that level of expertise. Jay Street Media exists to close that gap.
The company keeps a narrow lane on purpose: local discovery and measurable growth for hospitality brands that care about reputation, guest quality, and the economics behind each marketing dollar.
Why it matters now
Discovery decides revenue.
How a restaurant or hotel shows up, how often it shows up, and where it shows up in search results now has a direct line to revenue. Guests decide on Google, on Maps, and increasingly inside AI assistants, before they ever see a website.
Most operators either run no advertising at all, or run it while watching the wrong numbers. Views and reach feel good and buy nothing. The layer that changes outcomes is the one underneath: reservations, calls, direction requests, event inquiries, and confirmed visits, measured honestly, fed back into the next month's decisions.
How we work
Measure the actions that matter
Calls, directions, reservations, event forms, room inquiries, visits where available, and revenue signals are treated as the center of the system.
Compound local advantage
Search terms, reviews, photos, posts, profile completeness, audience quality, and reporting get better month after month.