Case Studies

Proof snapshots from restaurants, hotels, and hospitality groups.

Jay Street's work is designed around business outcomes: private-event leads, local discovery, guest intent, conversion hygiene, and reporting that operators can use.

Case study 01

Harborview: from paying for its own name to a private events engine.

Waterfront restaurant and bar, San Francisco

The account we inherited was spending most of its budget on the restaurant's own name. Hundreds of clicks a month were going to people who had already decided to visit. Within a year those brand clicks were close to zero, and the budget moved to guests who had not chosen a restaurant yet, especially people planning private dinners, corporate events, and celebrations.

The work: rebuilt search campaigns around real demand moments, a dedicated private events program with every inquiry tracked back to spend, and Google profile upkeep treated as a channel of its own.

~$0now spent on people already searching the name
~68xestimated return in a single recent month
+70%Maps views over the holiday window, year over year
1booked private event covers the monthly investment

"Immediately helped us cut wasted ad spend and focus on attracting new customers, not just people already searching for us by name."Karen Wong, Owner-Operator, Harborview

Case study 02

Nisei: doubling booked actions under a hard budget ceiling.

MICHELIN-starred washoku tasting menu, Russian Hill, San Francisco

Nisei grew on word of mouth and kept paid marketing deliberately small, with a strict annual budget cap set by the chef-owner. The question was whether careful spend could grow reservations without diluting the brand or breaking the ceiling.

The work: reservation-first search campaigns, monthly tuning against the cap, and the Google profile run as an active surface with photos, posts, and review signals kept current.

+109%booked actions year over year
-34%cost per booked action over the same period
+321%calls from the Google profile year over year
261website reservations in a recent month on about $1,500

"The ROI from our partnership has exceeded all our expectations. The attention to detail, the accountability, the vision meeting strong execution."David Yoshimura, Chef-Owner, Nisei

Case study 03

Nomada: replacing a black box with a transparent booking engine.

Boutique hotel group, Paso Robles and the Central Coast: five hotels and three restaurants

Before Jay Street, two hotels paid a booking vendor a flat fee per property for ads with no reporting attached, and five more properties had no paid presence at all. Nobody could say what a booking cost or which nights the spend was actually filling.

The work: rebuilt advertising in accounts the group owns, separated brand demand from new-guest demand, and reported value straight from the booking engine so every dollar reads in room revenue.

11.6xbooking revenue against spend, year to date
$39average cost per direct booking at launch pace
0.4x to 4.5xnew-guest campaign return ramp in about 90 days
43direct bookings in a recent month

Case study 04

Carrubba restaurants: three fine dining rooms, one honest scoreboard.

Osteria Toscana, GrandView, and La Foret, South Bay

A family of three high-end restaurants where private events carry the economics. Each property needed its own campaigns, and the family needed one monthly read that told the truth across all three.

The work: per-property foot traffic and private events campaigns, paid social, and a measurement fix that mattered. One property sits in a historic stone building that blocks location signals, so standard reports showed 10 reservation clicks while site analytics showed more than 4,000. The reporting now reads both, and decisions are made on the real numbers.

+56%private event inquiries across two months
+136%Google profile views year over year at GrandView
~20xestimated return in a recent month across the family
400xthe gap between reported and real reservation clicks we closed

Case study 05

A three-MICHELIN-star tasting menu: precision over volume.

Fine dining, San Francisco

At the top of fine dining, discovery is not a volume game. This kitchen invests about $600 a month, and the job is making sure the right guests find the right story at the exact moment they are choosing a special-occasion table.

The work: a small, precise search presence with strict brand protection, careful conversion hygiene, and monthly receipts that show what each dollar returned in reservation value.

~$7,300full-year spend across 2025
$1.5M+estimated reservation value attributed across that year
~30estimated completed reservations per week at peak measurement
200x+estimated annual return on spend

Numbers reflect the 2025 and early 2026 measurement windows. Measurement was deliberately paused during a privacy-first site rebuild in 2026, and we would rather show a clean window than a padded one.

How the math works

Estimates you can check.

Value estimates use the same receipt we send clients every month: each real action, like a reservation click, a call, a private event inquiry, or a confirmed visit, multiplied by a conservative close rate and the client's own average ticket, then summed against actual spend. Nothing is annualized from a good week, and down months are reported as down months.

Trusted by

Hospitality teams with real stakes.

The public site features work with restaurants, hotels, and hospitality teams including Californios, Nisei, Harborview, Cote Ouest, Nomada, John's Grill, Tacko, 3rd Cousin, and others.

Those brands are not used as decoration. They define the quality bar: campaigns should respect the guest experience, the brand's voice, and the economics of the business.

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